For Admission : 90342-23004






Bright Careers Educational Institute

SEO (search engine optimization) Course

Duration 3 Months

Search Engine Basic + SEO (On page and off page) + Advanced SEO Techniques + Other Important SEO Factors + Live Project + SEO Tools Usage

Search Engine Basic

» What is Internet Marketing/online marketing

» What is SEO

» Black Hat / White Hat / Grey Hat SEO

» How Search Engine Works

» Internal Working of Search Engines (Google, MSN, Yahoo etc)

» What is Robot/Crawler

» Search Engine History

» Google Updates

» Page Rank

» Web rank/Google Toolbar

» Search Engine Spam

» What is Back Links

» Website Basics

» Site Structure Analysis

» Indexing/Following Terms

Research and Analysis

» Analysis of Website

» Website architecture analysis

» Industry Research

» Competitor Analysis

» Keyword Research and Analysis

» Target segmentation

» Finding Appropriate Keywords

» Google Adword Keyword Tool

On Page Optimization

» Title Tag Creation

» Meta Tags Creation

» Content Development Check

» Web Content Optimization

» Image Optimization

» Code Optimization

» Density Analysis and Placement

» H1, H2, H3 Tags

» Anchor Text

» Footer/Header

» HTML Validation

» Sitemap

» Creation of XML / HTML/ Text Sitemaps

» Sitemap submission in Google

» Google Webmaster Tool Account Setup and management

» Yahoo Feed Submission

» Language Declaration Format

» URL Mapping to target Pages on Keywords

» Creation of Robot.txt File

» Allowing Robots to Websites

» Internal and External Linking

» Inbound Linking and Outbound Linking

Off Page Optimization

» Directory Submission

» Social Bookmarking

» Article Submission

» Blog Creation

» Blog Submission

» Blog Optimization

» Blog Promotion

» Blog Commenting

» Forum Postings

» Search engines Submission

» Local search engines Submission

» Press Release Submission

» Classified Posting

» Question Answers Board

» Niche Web Directories

» What is Link Building

» Types of link Building

» Link Building Formula

» Link Wheel

» Link Baiting

Advanced SEO Techniques

» Static & Dynamic Website Optimization

» Dream Weaver, Basic of HTML

» URL renaming/re-writing

» Broken Links checking and Fixing

» W3C Validation

» Google Sandbox Effect

» RSS

» Feed burner

» LSI latent semantic analysis

» Alexa Tool

» Local Business promotion

» Advanced Link Building and concept of Link Popularity

» Optimizing For Google, yahoo and MSN

» Basics of SEO friendly website design

» SEO Tools

» SEO Centro

» Keyword Rank Checking

» WOO Rank Tool

» Panda Update

» Google Caffeine

» Google Penguin

» Majestic SEO Tool

» Keyword Density, Frequency, Prominence And Proximity Affects

» Different Errors in SEO

» What is Canonical Error and 301 Redirect1ion

» Report Analysis