For Admission : 90342-23004






Bright Careers Educational Institute

Grooming with Marketing

Duration 12 Months

1.) What is Market and Marketing?

2.) Concept & nature of management; management processes, functions.

3.) marketing environment.

4.) Advertising and sales promotion; public relations; personal selling.

5.) Brand Names & Logos.

6.) Brand Personality.

7.) Introduction to Retailing: Importance of retailing in economy.

8.) Meaning and nature of retailing; Career options in retailing.

9.) Retailing in India: Growth, present size and nature.

10.) Branding and packaging decisions.

11.) Your future with Marketing Domain.